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Marketing Beyond GREEN

Marketing Beyond GREEN

Today’s apartment renters buy health over GREEN. As the GREEN movement has dominated new construction and housing, today’s apartment renters now expect eco-friendly appliances, fixtures and amenities; eliminating “eco-friendly” as a big selling point. As Multihousingnews.com reported in a recent “Indoor Air Quality: Low VOCs, High Reward” article, it’s time...

July 12, 2012

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